Marketing for Migration and Development - myassignmenthelp.com

Question: Discuss about theMarketing for Migration and Development. Answer: Activity 2 and Activity 5 has been selected for this report. The latest news of Nestle Company on their news feed posted on Aug 16, 2017, talks about the chocolaty aspects of Kit-Kat that has disclosed out of the world collaboration with iconic Australian designer George Perry. George Perry was tagged with a middle name Chocolate. His real name is George Wesley Perry who is an American bassist, song writer, and producer. He is among the groups like chocolate lay, Miami and still yoga band. The brand collaborated with the Australian designer George Perry who will launch the wide range of kit- Kat chocolates adding different flavors and giving the design to them (Palpacuer Tozanli, 2008). The aim of such aspect is to let the chocolate lovers enjoy the essence of eating their own personalized creation of Kit-Kat. The Kit-Kat chocolates in Melbourne central will design and self-made hand crafted chocolates for customers who want a creative way to take a break. The aim of such collaborations will lead to increase in love for chocolates and will keep them connected to their habitual aspect of being chocolaty. This will not only raise the demand for chocolate but also showcase the talent of interested consumers. By doing this, nestle will achieve greater heights with the kind of products being made. The first segment of the country where the product was launched was Malaysia, where products like wafers were highly in demand which gave the industry an idea to manufacture such products which made the company profitable (Williams, 2014). The other aim of campaigning products was seen in Kuala Lumpur, Malaysia. Also, the market later flourished in Thailand and Singapore. The next aim was to influence Japan and which was done in 2014 then after in London in 2016. Malaysia has the permanent location of its store in mid-valley. After researching about the companys strategy of marketing I agree to the fact that the company will take its stand and will be earning a profit in big amount. The marketing strategy as shown is an innovative concept which will upgrade the upcoming market. The aim for the brand is to create buzz and excitement in among the people. The marketing strategy being planned by the company is effective and efficient when I studied about it hence the company will definitely achieve success for in the near future. The planning is being done and the criteria being set fall under the growth which will allow the company to make profits (Cornelissen Cornelissen, 2017). What today a company demand is better sta ff to work, the potential power of an employee to generate essential outputs and a profitable business, which is clearly achievable with such planning. The report shows that it has already started its growth in the market with such concept of marketing and will give go on as and when the idea takes a new concept to flourish. I feel so because this company is already into existence in the competitive world and will take lesser time to promote it's every new product. The name and fame of the company are such that it will make the company face lesser barriers (Fuller, 2016). A baby boom is a demographic group of an Ancient Roman Military Unit which comprises of six countries with a common characteristic, mainly age. The term baby boomers also deals with a cultural concept. They relate with rejection or reformulation of rooted or historic values. Boomers soaked up a lot of economic opportunity without bothering to preserve much for the generations to come (Meissner, 2012). Boomers have a number of advantages which are breathtaking. Baby boomers aging are seen in those people who are born in 1946 and currently aged between 52 and 70. The aging of baby boomers benefits is reserved to grab the opportunity for international marketing due to the worldwide demographic trends prevailing in the market. For example, what an industry of US wants might not be required by the industry of Japan or China or any other. Becausebaby boomersare so large in numbers, they have a greaterimpacton social safety once they are out of their period. In the upcoming years, baby boom erswill be retiring and this will drain social safety which will cause future retirees from different generations to consider other ways to finance their retirement (Skeldon, 2014). Affected Industries: The industries that came under the influence by such trends included health industry of Australia were roughly 3 million baby boomers face the retirement aging. These social trends have also affected the health and lifestyle of Canadas economy in the upcoming years. Japan has been the oldest country and has grown rapidly which has le4ft Japanese government with no choice which results in taking bold actions, unlike Canada where certain legal challenges were made in current times. Therefore industries which affected themselves in incurring the benefits from baby boomers were Australia, Japan, Canada and even more. The industries in these countries have seen a decline in the kind of lifestyle to adopt, health care services, food, culture, tradition etc. because of the interference of demographic trends. The aging of the potential employee stops the growth of an industry which makes the opportunities for them difficult to adopt and avoids booming (Cavusgil et al, 20 12). The industries were kept outsourcing the idea of flourishing in the market and such was not accepted by these countries which made their downfall in the market. Baby booming adopted by the industries then after made it easier for them to flourish in the international market by accepting the demographic trends which have outburst the influence in the market. No doubt the social trends influenced the growth of these international markets but then the influence was declined with the aging of baby boomers. Booming has shown the ways for employees to work and decline the period of retirement to continue working for the company and to collaborate with them in an effective manner. The affected countries then found developing the idea of baby boomers impacted their mind. The effects of demography cant be justified as per the number of industries coming under its influence but accepting the idea of baby booming has lessened their problems (Hsu, 2014). References Cavusgil, S.T., Ghauri, P.N. and Akcal, A.A., 2012.Doing business in emerging markets. Sage. Cornelissen, J. and Cornelissen, J.P., 2017.Corporate communication: A guide to theory and practice. Sage. Fuller, G.W., 2016.New food product development: from concept to marketplace. CRC Press. Hsu, C.H., 2014.Legalized casino gaming in the United States: The economic and social impact. Routledge. Meissner, H.G., 2012.Strategic international marketing. Springer Science Business Media. Palpacuer, F. and Tozanli, S., 2008. Changing governance patterns in European food chains: the rise of a new divide between global players and regional producers.Transnational Corporations,17(1), pp.69-100. Skeldon, R., 2014.Migration and development: A global perspective. Routledge. Williams, O.F., 2014.Sustainable development: The UN millennium development goals, the un global compact, and the common good. University of Notre Dame Press.