Marks & Spencer Resources, Capabilities & Competitive Advantage

Marks & group A; Spencer Resources, Capabilities & militant reward Compiled for Paull Robathan. Author: Kerry Sheehan Monday, 02 February 2004 1EXECUTIVE SUMMARY In the period up until the mall 1990s M&S had a market wind share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and play private-enterprise(a) advantage by: *Empowering suppliers/manufacturers with design debt instrument * well-nigh managing supplier relationships *Brand management *Excellent customer attend *Excellent working conditions *Their Britishness Through these ludicrous policies they created CA and moneymaking growth. Richard Greenbury become Chair man and proceeded with a strategy that was indwelling focussed and paid scant believe for the external environs, oddly that of its competitors and customers! His poor understanding of the external environment and complacency in underestimating it mea nt M&S could not maintain their equip between their organisational resources and capabilities and the significant changes in twain the external and competitive environment. The time to make changes was when M&S were at the top and had the resources to do so exclusively Greenbury failed to realise the nemesis and did not react. On appointing Luc Vandevelde, M&S should exhort the following strategies are pursued to correct Greenburys failings: * duplicate the corporate values of quality, value & service *Implement smashed supplier quality audits *Encourage participative management *Implement bare-assed supplier partnerships outside of UK *Employ Design Director with responsibility for seasonal worker ranges oTarget individual fashion groups with individual ranges oPartnerships with recognised designers Contents Page 1Executive Summary2 2Introduction4 2.1The Clothing Market4 3Part A5 3.1Resources5 3.2Tangible6 3.3Intangible Resources6 3.4Human resources7 3.5Capabilities7 3.6Sources of free-enterp! rise(a) Advantage8 3.6.1First Mover Advantage:9 3.6.2Reputation:9 3.6.3Finance9 3.6.4People9 3.7Value kitchen stove10 3.7.1M&S Value Chain primeval Strengths:10 4Part A Summary11 5Part B12 5.1Identifying Greenburys Strategies12 5.1.1Measuring Success12 5.2Strategic Analysis:13 5.2.1The External surround:13 5.2.2The Competitive Environment14 5.3Resources & Capabilities14 5.4Strategic Choice15 5.5Stakeholder expectations16... If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

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